History of Böd Ayre

Böd Ayre Products, Shetland, is operated by an organic farming family. Established in June 2001 on a pilot scale, Böd Ayre Products expanded in 2003, and produce natural and organically certified seaweed gardening & animal feed supplement products from natural and wild Shetland coastal water seaweed.  The seaweed is carefully harvested by hand, leaving the root and part of the plant, to ensure regrowth.  Our production and product range has grown steadily. The Continental Shelf around Shetland is a mixing zone for nutrients welling up from the Atlantic depths - one of the most productive corners of the global ocean, seaweeds thrive in the clean and clear waters.

What does "Böd Ayre" mean?

If you look at the photo on this page you will see a picture of a ruined Böd. This is the Shetland word for fishing booth, used to dry fish. Also on this page, you can see a photo of a stretch of stony beach extending out some way into the sea. The Shetland word for this feature is an Ayre. Hence Böd Ayre refers to the fishing station by the stoney promontory. This is the unpolluted and beautiful place where we can sustainably collect seaweed for processing in our nearby factory.